![What Drives Brand Sociability? [#Infographic]
According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.
What does it take to get there? In the infographic, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.
Todd WassermanOctober 12, 2011](http://25.media.tumblr.com/tumblr_lsyi7wioe71qbbn0zo1_1280.jpg)
What Drives Brand Sociability? [#Infographic]
According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.
What does it take to get there? In the infographic, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.
Todd Wasserman
October 12, 2011
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