Dionisios

High-res Check out this fabulous #infographic created by Argyle Social — a business-class social media management platform provider — which provides insights, trends, and analysis of timing social interactions on Twitter and Facebook, with subsequent engagement statistics. I have always been fascinated by social timing, hence why I use applications such as Crowdbooster and Buffer for timing my tweets, for instance. But, with all the buzz surrounding social timing comes with it inherent risks for marketers and individuals, alike. This is purely my own opinion, but while social timing is very important we also cannot forget that content still is king. On the same note, just because analytics may tell you “your tweets do best on Monday’s at noon” doesn’t mean you should go radio silent until “Monday at noon.” Every marketer needs to find the best hybrid approach for their social behavior. That includes (1) understanding who comprises your network, (2) their subsequent engagement quotient (i.e., do they tend to engage with content, how frequently, to what kind of content, etc.), (3) developing engaging content users will appreciate and want to engage with across multiple networks, and (4) factoring in social timing to pulse posts to when users are likely to engage.

Check out this fabulous #infographic created by Argyle Social — a business-class social media management platform provider — which provides insights, trends, and analysis of timing social interactions on Twitter and Facebook, with subsequent engagement statistics.

I have always been fascinated by social timing, hence why I use applications such as Crowdbooster and Buffer for timing my tweets, for instance. But, with all the buzz surrounding social timing comes with it inherent risks for marketers and individuals, alike.

This is purely my own opinion, but while social timing is very important we also cannot forget that content still is king. On the same note, just because analytics may tell you “your tweets do best on Monday’s at noon” doesn’t mean you should go radio silent until “Monday at noon.”

Every marketer needs to find the best hybrid approach for their social behavior. That includes (1) understanding who comprises your network, (2) their subsequent engagement quotient (i.e., do they tend to engage with content, how frequently, to what kind of content, etc.), (3) developing engaging content users will appreciate and want to engage with across multiple networks, and (4) factoring in social timing to pulse posts to when users are likely to engage.