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Showing 3 posts tagged brands

High-res What Drives Brand Sociability? [#Infographic]

According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.
What does it take to get there? In the infographic, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.
Todd WassermanOctober 12, 2011 

What Drives Brand Sociability? [#Infographic]

According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.

What does it take to get there? In the infographic, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.

Todd Wasserman
October 12, 2011 

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.

Jay Baer
May 27, 2011