Interested in brand interaction by US consumers in the social media space? Then check out this fabulous #infographic brought to us by the folks at AYTM.
Source: AYTM Market Research
This is a fabulous #infographic depicting high and low sharers on social media platforms and various purchasing decisions that are derived from their social consumer behaviors. As Lauren Drell puts it:
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling, your SEO better be top notch — search is the most important influence on the web.
October 25, 2011