The Social Campaign: The Growing Reach of Social Media’s Election Impact [Infographic]

I love social media, infographics, and am a political junkie, so this is worth the post. The factoid in the infogaphic below are astounding, but not totally surprising. To see how dramatically the utilization of social media and social networks in politics – between 2008 and 2012 – has grown is impressive. Even today, President Barack Obama and presidential candidate Mitt Romney announced that they are embracing mobile payments startup — square — to collect micro-donations during boots-on-the-ground, grassroots events in the run-up to the election.

The number that catches my attention the most, though, is how active and dominating 18-29 year-olds are – across all age groups studied – in four main activities: watching online political videos, sharing election-related content, engaging politically, and posting original political content.

Why is this potentially crucial? History has taught us that young people just don’t care about politics, right? And older voters are the ones who go to the polls, right? Well, these numbers tell me that the first point is incorrect. The question is will the hype among young voters today materialize into votes come November?

Keep scrolling to see the infographic in its entirety.

The Social Campaign: The Growing Reach of Social Media

Original Infographic Source:
MDG Blog
Monday, January 30th, 2012